STUK-MAKER AWARD
concept | creation | product design | photography

Advertising is telling us to buy more more and more! But to save the world, we have to buy less. Our current consumption behaviour causes too much waste and is harmful to the climate. As an advertising maker you indirectly sell waste to the consumer. But advertising has the power to make change happen. Advertising must convey a different message, a message that aims to save the climate. To make advertisers aware of the problem / the power they have I made the Stuk-maker award.

Advertising creates various waste streams, including advertising folders.

to make the award I started with shredding the advertisement folders

after shredding I added water and mixed the folders into a pulp substance

eventually I poured the pulp substance in a garbage shaped mould

When receiving the Stuk-maker award you also get the change to redeem yourself and win the Goed-maker award. For this award I reuse the material of the first award and pour it into a new mould. The Goed-maker award consist out three parts, the more parts you have the more climate proof.

render made by Thomas Bickle

How I made the Stuk-maker award

shredding the advertisement folders

making the pulp substance

making paper from old advertisement folders

testing pulp substance in a mould

testing pulp shapes

testing pulp shapes

making the award shape from clay

making the award mould

pulp in de award mould

pulp shape drying

experimenting with different pulp blends

experimenting with adding folder pieces to the pulp substance/shape

experimenting making a box out of the pulp substance

experimenting with the packaging

STUK-MAKER AWARD

Advertising is telling us to buy more more and more! But to save the world, we have to buy less. Our current consumption behaviour causes too much waste and is harmful to the climate. As an advertising maker you indirectly sell waste to the consumer. But advertising has the power to make change happen. Advertising must convey a different message, a message that aims to save the climate. To make advertisers aware of the problem / the power they have I made the Stuk-maker award.

Advertising creates various waste streams, including advertising folders. First i shredded the folders, than mixed them into a pulp substance and poured it into a mould.

When receiving the Stuk-maker award you also get the change to redeem yourself and win the Goed-maker award. For this award I reuse the material of the first award and pour it into a new mould. The Goed-maker award consist out three parts, the more parts you have the more climate proof.